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This web site had the following in the site, "Your business is in the news." We noticed that the web site stated " Perhaps your year end accounts havent pleased the shareholders." It also said " Maybe a merger didnt work out as planned. Theres an industrial dispute and the union wont listen. Or a chemical leak is being blamed on one of your plants. And Sky News, ITN, CNN and the BBC have all asked you for an interview. How do you feel? Are you equipped to face the national and international media, and save your business from a public relations catastrophe? October 11, 2010." The header had Media training as the highest ranking optimized keyword. It is followed by social media training, press training, and crisis management which isn't as ranked as highly as Media training. The next words group-k.com uses is interview training. allan king was included and could not be understood by web engines.